The Merrie Monarch Festival is a week-long cultural event held in Hilo, Hawaiʻi each spring, featuring Hawaiian culture and a premier hula competition. The Festival is a domestic non-profit organization registered with the State of Hawaiʻi Department of commerce and Consumer Affairs.
The Hawaiʻi Island Chamber of Commerce began the festival in 1963, and the private Merrie Monarch Festival community organization took on the responsibilities of running the event five years later. The central purpose of the Festival is the perpetuation, preservation, and promotion of the art of hula and the Hawaiian culture.
The week-long festivities include an invitational arts fair, cultural demonstrations, hula performances, and a parade that showcases the many cultures of Hawaiʻi.
The Merrie Monarch Festival is committed to:
1) Perpetuating the traditional culture of the Hawaiian people;
2) Developing and augmenting a living knowledge of Hawaiian arts and crafts through workshops, demonstrations, exhibitions and performances of the highest quality and authenticity;
3) Reaching individuals who might not otherwise have the opportunity to participate in the festival through live broadcasts and social media;
4) Enriching the future lives of all of Hawaiʻi’s children.