NOTED: The Greeting Card Expo 2027 is a dedicated trade exhibition for the greeting card industry, organised by the Greeting Card Association.

Held alongside the NY NOW Winter Market, the expo brings together greeting card makers, independent artists, publishers, designers, and retailers.

Visitors can explore new greeting card collections, discover creative designs, connect with publishers and suppliers, and build professional relationships within the greeting card community.

The exhibition provides a dedicated show-floor section within the NY NOW wholesale marketplace, offering opportunities for industry professionals to discover products, exchange ideas, and develop business connections.